Over the next decade, a projected 60% of first-time home purchases in the United States will be made by consumers that fall into traditionally underserved markets. Most are low-to-moderate income borrowers. Some are minorities and immigrants. But most importantly, many have little or no credit history. As these markets continue to expand, your business will increasingly be faced with the challenge of serving these consumers. Without the tools to meet their needs, your business might miss out on tremendous opportunities.

In the past, running a financial check on a person without a credit score was a costly and time consuming effort. This usually resulted in most lenders avoiding this type of customer all together. Traditional customers with high credit scores were plentiful and providing more than enough business. Today, given the current situation in the housing market, many traditional sources of business are drying up. But advances in technology in the lending industry have made it possible to explore other business opportunities. Using new risk assessment techniques, potential customers with little or no credit history can now be quantified in much the same way as traditional borrowers.

Alternative credit methods such as First American CREDCO’s Anthem Suite can perform a check on a person’s credit worthiness using methods such as verification of rent, utility and insurance payments. This information can then be turned into a score that can be interpreted in much the same way as a traditional credit score. The result – an industry-accepted method to help you write more loans to a new and rapidly growing market segment.